Wednesday, July 31, 2019

Chaucer’s “The Miller’s Tale” as a Parody of Courtly Love Essay

A woman is a creature to be treated like an angel of God. She is beautiful, honorable, and chaste. The sanctity of a woman is not only worth fighting for, it is worth dying for. Her glove on plate mail is a harmonious battle cry, a motivation both formidable and divine. Always painfully proper and never morally compromised, she is the embodiment of righteousness. I shall love her from afar, as she will love me back. Never will our love come to physical fruition; it is more holy than that. Her, as well as my, marriage is beneath our love, our love of admiration and complete devotion. She will swoon for me as I shall fight for her, and our spirits are forever intertwined. Physical love and lusty temptation are too worldly for us. These would be the thoughts of any proper knight toward his lady. â€Å"The Miller’s Tale† is a satire of courtly love and its actuality in times contemporary the setting of The Canterbury Tales. The characters Alison, Absalon, and Nicholas are exacerbated examples of the degradation of courtly love that happened in medieval times, a direct result of man’s inclination to indulge in earthly pleasure. Alison does shame to the notion of courtly love. She personifies deceit, infidelity, and moral perversion. Toward the object of what must be her courtly love, as she was married before ever encountering him, she extends promise of physical engagement so far as to the point of sex. She deceives her husband so that she can philander with John, who she should be the object of her worship, not her lust. She is the complete opposite of the morally upright woman she should, and her â€Å"courtly† love for John is little more than indulgence in sin. Also, in her dealings with her other pursuer Absalon, â€Å"she looked upon him as her private ape.† As a lady she should have been proper and at least civil in her dealings with him, yet she treated him like a puppet. She had no care for his emotion or his well being. When Absalon asked for a kiss from her, instead of persisting that he treat her as a lady and love her from afar, she had him kiss her rear. A lady should never act in such a manner. Her actions are so perverse that by her traits one would think her one and the same as the miller telling this story. Absalon, unrequited lover of Alison, is not free of sin himself. He too does  shame to the idea of courtly love. Rather than love her in a holy, worshipping manner, he chases her pruriently, â€Å"if she had been a mouse and he a cat, she’d have been pounced upon.† If he had been pure and morally strong, he would have loved her like a knight, chastely, without any physical desire. Nicholas, like Absalon, loves his lady hotly rather than worshipfully. If Nicholas had been a true man, he would have loved her as an angel, his lady on high. Her beauty should have been his strength, but it was his passion. He carried on an affair with the wife of his landlord, the woman who should have been his object of Christian affection. Instead of wearing a piece of her clothing as a reminder to do right, he â€Å"stroked her loins a bit and kissed her sweetly.† Chaucer’s intention for creating such morally deranged characters is to illustrate the degree to which courtly love had become just a synonym for physical lust. The reason for this tale is to show that extramarital affairs are only an engagement in immorality, especially if the affair be under the guise of holy love. As men, Absalon and Nicholas should have loved Alison with the love of highest admiration, and she should have loved them the same way. Rather than love each other in the right fashion, they succumbed to physical temptation, and thus were morally devoid characters. A woman is an angel, not an object of lust.

Tuesday, July 30, 2019

Part Three Chapter III

III Gavin could have invited Mary into his office to discuss the most recent exchange of letters with the insurance company, but decided to visit her at home instead. He had kept the late afternoon free of appointments, on the off-chance that she might ask him to stay for something to eat; she was a fantastic cook. His instinctive shying away from her naked grief had been dissipated by regular contact. He had always liked Mary, but Barry had eclipsed her in company. Not that she ever appeared to dislike her supporting role; on the contrary, she had seemed delighted to beautify the background, happy laughing at Barry's jokes, happy simply to be with him. Gavin doubted that Kay had ever been happy to play second fiddle in her life. Crashing the gears as he drove up Church Row, he thought that Kay would have been outraged by any suggestion that she modify her behaviour or suppress her opinions for the sake of her partner's enjoyment, his happiness or his self-esteem. He did not think that he had ever been unhappier in a relationship than he was now. Even in the death throes of the affair with Lisa, there had been temporary truces, laughs, sudden poignant reminders of better times. The situation with Kay was like war. Sometimes he forgot that there was supposed to be any affection between them; did she even like him? They had had their worst ever argument by telephone on the morning after Miles and Samantha's dinner party. Eventually, Kay had slammed down the receiver, cutting Gavin off. For a full twenty-four hours he had believed that their relationship was at an end, and although this was what he wanted he had experienced more fear than relief. In his fantasies, Kay simply disappeared back to London, but the reality was that she had tethered herself to Pagford with a job and a daughter at Winterdown. He faced the prospect of bumping into her wherever he went in the tiny town. Perhaps she was already poisoning the well of gossip against him; he imagined her repeating some of the things she had said to him on the telephone to Samantha, or to that nosy old woman in the delicatessen who gave him goose-flesh. I uprooted my daughter and left my job and moved house for you, and you treat me like a hooker you don't have to pay. People would say that he had behaved badly. Perhaps he had behaved badly. There must have been a crucial point when he ought to have pulled back, but he had not seen it. Gavin spent the whole weekend brooding on how it would feel to be seen as the bad guy. He had never been in that position before. After Lisa had left him, everybody had been kind and sympathetic, especially the Fairbrothers. Guilt and dread dogged him until, on Sunday evening, he cracked and called Kay to apologize. Now he was back where he did not want to be, and he hated Kay for it. Parking his car in the Fairbrothers' drive, as he had done so often when Barry was alive, he headed for the front door, noticing that somebody had mowed the lawn since he had last called. Mary answered his ring on the doorbell almost instantaneously. ‘Hi, how – Mary, what's wrong?' Her whole face was wet, her eyes brimming with diamond-bright tears. She gulped once or twice, shook her head, and then, without quite knowing how it had happened, Gavin found himself holding her in his arms on the doorstep. ‘Mary? Has something happened?' He felt her nod. Acutely aware of their exposed position, of the open road behind him, Gavin manoeuvred her inside. She was small and fragile in his arms; her fingers clutched at him, her face pressed into his coat. He relinquished his briefcase as gently as he could, but the sound of it hitting the floor made her withdraw from him, her breath short as she covered her mouth with her hands. ‘I'm sorry †¦ I'm sorry †¦ oh God, Gav †¦' ‘What's happened?' His voice sounded different from usual: forceful, take command, more like the way Miles sometimes talked in a crisis at work. ‘Someone's put †¦ I don't †¦ someone's put Barry's †¦' She beckoned him into the home office, cluttered, shabby and cosy, with Barry's old rowing trophies on the shelves, and a big framed photograph on the wall of eight teenage girls punching the air, with medals around their necks. Mary pointed a trembling finger at the computer screen. Still in his coat, Gavin dropped into the chair and stared at the message board of Pagford Parish Council's website. ‘I w-was in the delicatessen this morning, and Maureen Lowe told me that lots of people had put messages of condolence on the site †¦ so I was going to p-post a message to s-say thank you. And – look †¦' He spotted it as she spoke. Simon Price Unfit to Stand for Council, posted by The Ghost of Barry Fairbrother. ‘Jesus Christ,' said Gavin in disgust. Mary dissolved into tears again. Gavin wanted to put his arms back around her, but was afraid to, especially here, in this snug little room so full of Barry. He compromised by taking hold of her thin wrist and leading her through the hall into the kitchen. ‘You need a drink,' he told her, in that unfamiliarly strong and commanding voice. ‘Sod coffee. Where's the proper stuff?' But he remembered before she answered; he had seen Barry take the bottles out of the cupboard often enough, so he mixed her a small gin and tonic, which was the only thing he had ever known her drink before dinner. ‘Gav, it's four in the afternoon.' ‘Who gives a damn?' said Gavin, in his new voice. ‘Get that down you.' An unbalanced laugh broke her sobs; she accepted the glass and sipped. He fetched her kitchen roll to mop her face and eyes. ‘You're so kind, Gav. Don't you want anything? Coffee or †¦ or beer?' she asked, on another weak laugh. He fetched himself a bottle from the fridge, took off his coat and sat down opposite her at the island in the middle of the room. After a while, when she had drunk most of her gin, she became calm and quiet again, the way he always thought of her. ‘Who d'you think did it?' she asked him. ‘Some total bastard,' said Gavin. ‘They're all fighting over his council seat, now. Squabbling away over the Fields as usual. And he's still in there, putting his two cents in. The Ghost of Barry Fairbrother. Maybe it really is him, posting on the message board?' Gavin did not know whether this was meant as a joke, and settled for a slight smile that might be quickly removed. ‘You know, I'd love to think that he's worrying about us, wherever he is; about me and the kids. But I doubt it. I'll bet he's still most worried about Krystal Weedon. Do you know what he'd probably say to me if he was here?' She drained her glass. Gavin had not thought that he had mixed the gin very strong, but there were patches of high colour on her cheeks. ‘No,' he said cautiously. ‘He'd tell me that I've got support,' said Mary, and to Gavin's astonishment, he heard anger in the voice he always thought of as gentle. ‘Yeah, he'd probably say, â€Å"You've got all the family and our friends and the kids to comfort you, but Krystal,†Ã¢â‚¬Ëœ Mary's voice was becoming louder, ‘†Krystal's got nobody to look out for her.† D'you know what he spent our wedding anniversary doing?' ‘No,' said Gavin again. ‘Writing an article for the local paper about Krystal. Krystal and the Fields. The bloody Fields. If I never hear them mentioned again, it'll be too soon. I want another gin. I don't drink enough.' Gavin picked up her glass automatically and returned to the drinks cupboard, stunned. He had always regarded her and Barry's marriage as literally perfect. Never had it occurred to him that Mary might be other than one hundred per cent approving of every venture and crusade with which the ever-busy Barry concerned himself. ‘Rowing practice in the evenings, driving them to races at the weekends,' she said, over the tinkling of ice he was adding to her glass, ‘and most nights he was on the computer, trying to get people to support him about the Fields, and getting stuff on the agenda for council meetings. And everyone always said, â€Å"Isn't Barry marvellous, the way he does it all, the way he volunteers, he's so involved with the community.†Ã¢â‚¬Ëœ She took a big gulp of her fresh gin and tonic. ‘Yes, marvellous. Absolutely marvellous. Until it killed him. All day long, on our wedding anniversary, struggling to meet that stupid deadline. They haven't even printed it yet.' Gavin could not take his eyes off her. Anger and alcohol had restored colour to her face. She was sitting upright, instead of cowed and hunched over, as she had been recently. ‘That's what killed him,' she said clearly, and her voice echoed a little in the kitchen. ‘He gave everything to everybody. Except to me.' Ever since Barry's funeral, Gavin had dwelled, with a sense of deep inadequacy, on the comparatively small gap that he was sure he would leave behind in his community, should he die. Looking at Mary, he wondered whether it would not be better to leave a huge hole in one person's heart. Had Barry not realized how Mary felt? Had he not realized how lucky he was? The front door opened with a loud clatter, and he heard the sound of the four children coming in; voices and footsteps and the thumping of shoes and bags. ‘Hi, Gav,' said eighteen-year-old Fergus, kissing his mother on top of her head. ‘Are you drinking, Mum?' ‘It's my fault,' said Gavin. ‘Blame me.' They were such nice kids, the Fairbrother kids. Gavin liked the way they talked to their mother, hugged her, chatted to each other and to him. They were open, polite and funny. He thought of Gaia, her vicious asides, silences like jagged glass, the snarling way she addressed him. ‘Gav, we haven't even talked about the insurance,' said Mary, as the children surged around the kitchen, finding themselves drinks and snacks. ‘It doesn't matter,' said Gavin, without thinking, before correcting himself hastily; ‘shall we go through to the sitting room or †¦?' ‘Yes, let's.' She wobbled a little getting down from the high kitchen stool, and he caught her arm again. ‘Are you staying for dinner, Gav?' called Fergus. ‘Do, if you want to,' said Mary. A surge of warmth flooded him. ‘I'd love to,' he said. ‘Thanks.'

Monday, July 29, 2019

Language, Nonverbal Codes, and Cultural Space

I am Sam Is an emotionally charged movie about a mentally disabled father that does his best to raise his daughter that was abandoned by her mother at birth. There is a large cast of characters that contribute to the movie and all of them communicate in different ways. Cultural differences and communication styles will be explored further. The focus of the movie is the bond between Sam and his daughter Lucy. Almost from the beginning there Is a common bond between the two eased on the mental capacity they both share.Once Lucy Is old enough to formulate her own thoughts the small communication gap they once had was dissolved. They both had similar thoughts and exhibited a mostly high context communication style throughout the movie. Having so much in common and being around each other contributed to the many verbal and nonverbal cues they used to communicate. Many times Sam would revert back to Battles trivia to answer question asked of him. Since he didn't have the mental capacity to generate meaningful â€Å"adult† talk, this is how he hose to communicate with Intellectually superior people.Sam had a few friends that were all disabled in their own ways and it was obvious to see that they all had their own ways to communicate when speaking about how to raise Lucy but they all knew what each other was saying even if it wasn't obvious. There were many other types of communication I observed in the movie. As cold and calculated as Cam's lawyer Rata was, Sam and her actually developed a strong bond as they both helped each other out with their Issues. Randy, who became Lully's foster parent also

Normative Ethics or Collective Action Essay Example | Topics and Well Written Essays - 750 words

Normative Ethics or Collective Action - Essay Example eting by the European Union to check its policies on renewable energy and to ensure that the members were in conformity with the Kyoto protocol (Smith, and Katrina 85). During a recent visit to Gravelines nuclear power plant in located in northern France, ranked the 5th largest globally, the president went further to renew France’s commitment to nuclear industry and gave post Fukushima nuclear fears safety a description as irrational and medieval. Particularly, the president never mentioned anybody but it is hardly difficult to guess the real person he was referring to. It was by no means the president triggered a salvo over Germany’s nuclear power moves and its chancellor, the renowned Angela Merkel. At some point she refused to put her hand to Siemen’s request to have a stake in Avera, one of French’s nuclear group; this was basically due to the fact that Germany as a nation had imposed a moratorium on nuclear power. According to officials, German’s option to shut down all its nuclear power plants in a decade will definitely make Germany to be more dependent on fossil fuels, need imported atomic power and increase emission of carbon. Germany then will be more reliant on imports and fossil fuels and the nation’s electricity will be much expensive and more harmful to the environment. Households in Germany pay twice more for power than homesteads in France; eighty per cent of electricity originates from atomic power plant. At the same time, Germany announced that of all the 17 reactors, none shall remain opened come the year 2022, going against the plan steered through parliament in the previous year to prolong the plant’s activities by an average of twelve years. The chancellor argues that the Fukushima massacre, the worst crisis since the year 1986, led her to give it a second thought to give support for nuclear power plants in Germany. Germany and France are great nations, in as much as disaster may occur; it should not make a nation embark on

Sunday, July 28, 2019

Interpersonal Communication Term Paper Example | Topics and Well Written Essays - 1750 words

Interpersonal Communication - Term Paper Example Schuler in 1979 â€Å"took a major step forward in the area of research on organizational communication with his role-perception transaction-process model of organization communication, which describes the relationship among communication, role perceptions, and two outcome variables-satisfaction and performance† (Penley 309). It is evident that effective interpersonal communication enhances the satisfaction of employees and this would in turn result in better performance and subsequent easy accomplishment of the organizational goals. Today’s employees need to interact with consumers, coworkers and the management constantly and no employee would like to engage in work in isolation. These factors have increased the role of effective interpersonal communication skills in the business scenario. The positive outcomes of maintaining effective interpersonal communication skills within the organizational setting are many and varied. These may vary from increased productivity, g reater commitment to a very conducive work environment where each one can strive towards achieving the organizational goals. Researchers have emphasized that interpersonal skills help enhancing organizational commitment within the organizational culture. ... The researches resorted to a descriptive survey for the purpose of the study. The survey was administered on two public organizations in Qom city and the participants of the study were consisted of 106 individuals who were randomly selected from these two public organizations. It has been identified that â€Å"poor communication skills can cause irrevocable damage to relationships; affecting productivity, satisfaction, performance, morale, trust, respect, self confidence, and even physical health† (Matin Jandaghi and Karimi 387). It is, therefore, imperative that effective interpersonal skills are maintained and fostered in the workplace so as to endure healthy, positive and result oriented organizational behavior. There are many definitions of interpersonal communication. However, in the management and business scenario Avkiran’s definition is of great significance. For the author, â€Å"interpersonal communication skills are ability to respond to staff's needs positi vely, fostering a non-discriminatory work environment where staff can develop to their full personal potentials, and delegating authority† (Matin Jandaghi and Karimi 388). Managers and leaders needs to be advocates of interpersonal communication skills. Effective leaders can make use of their interpersonal communication skills to inspire and motivate their employees and in handling conflicts, developing team building and in promoting desirable organizational change as and when necessary. As efficient leader, through his/her interpersonal skills, can very easily motivate, persuade and empower his/her followers or employees. It is also worthwhile to unearth the relationship between organizational behavior and interpersonal communication in an organizational setting. One should always

Saturday, July 27, 2019

You will confront yourself and describe who you are by creating a Essay

You will confront yourself and describe who you are by creating a personal simile, in this case it needs to water - Essay Example Just as fresh water is limited in the surface of earth, I also have my own limitations because no one is perfect and the first way to change this is by acceptance. I am therefore like water as I am needed by everyone and adored by all. Water is used for cooking, drinking, irrigating land, growing crops, making other substances and drinks, cleaning, showering and washing among other uses. I can provide an endless list of the unending uses of water. It is as a result of these unending reasons that water is said to be life and people even dying for lack of it in some part of the world. These multiple uses ensure that people cannot leave without it and would do anything possible to have it. Just like the water has unlimited uses and importance for everyone, I also have unlimited importance wherever I am and hence turn out to be a great asset wherever I am. It is for this reason that I always want to volunteer my services and usefulness to all in every way I can without discrimination or prejudice. With this non-discriminatory attitude, I can work in any environment and with everybody without complaining but with patience, hard work, diligence and tolerance and in the ends success is always by my side. Water is amazing as it can transform its physical nature to other forms depending on the subjection to different elements. In its natural form, water is liquid. However, when subjected to extremely low temperatures, it condenses and then becomes ice which is hard and very solid. Extreme subjection to high temperatures turn it from liquid to vapor and escapes in the air unless trapped which then makes it to condense and turn back to liquid but which is more pure. I also change my attitude and energies depending on the environment I am in or that I am subjected to just like water. If my environment requires me to put in additional working hours or more classes in order to succeed, then I immediately change my

Friday, July 26, 2019

MRP Assignment Example | Topics and Well Written Essays - 500 words

MRP - Assignment Example (Axsater, 2006). Especially in case of manufacturing industry, proper and efficient inventory management is one of the most important tasks. (Miller, et al, 2010). Therefore, various inventory management systems and procedures have been devised to assist the organizations with this challenging job. Some are manual; others are computer-based; while some can be used both ways. (Heisig, 2002). One of the popular inventory management systems is Material Requirements Planning. MRP or Material Requirements Planning basically focuses on managing the manufacturing process in terms of consumption of inventory and effective and efficient production of final goods. It is a computer based system; however, it can also be handled manually, if needed. (Heisig, 2002). It is a system that helps make sure that the right amount of raw materials and other required resources are available for production of the final goods, at all times in order to avoid any delays. (Axsater, 2006). It also helps minimize the level of excessive inventory and helps chart the near-to-exact amount of inventory needed for manufacturing process.

Thursday, July 25, 2019

Personal Identity Theft Dissertation Example | Topics and Well Written Essays - 5000 words

Personal Identity Theft - Dissertation Example In defining this terminology, Blair (2011) identifies three steps undertaken by such criminals: trying to obtain another person’s information, trying to misuse the obtained information and finally, executing the crime with the intention of victimising the target. Recovery from this crime could be frustrating, expensive and time consuming for the victim. The objective of paper is to come up with a sensitization framework of educating the public on identity theft and to establish ways of preventing the crime. To achieve this, this paper will give a background of the crime, articulating the forms in which it could be executed. Determining the prevalence of the crime would be important in forming the basis of discussion on prevention measures and the public awareness. Guided by the findings from the secondary sources, the review will finally recommend effective public education strategies. The paper is divided into two sections. The first section focuses on the previously publishe d papers that have discussed the identity theft background and history. Various forms of identity theft including physical forms and technology-based forms will be discussed in this section. In the second section, the paper seeks to develop a sensitization program that would appropriate in enabling the society to deal with the cyber crimes in the most effective way. PART 1: LITERATURE REVIEW Early approaches to identity theft Despite the newness of the name identity theft, the phenomenon is old with the early forms adopting the simple forms of impersonation. Impersonation refers to the imitation of another person so as to defraud others, usually for personal gains (Hoffman & McGinley 2010). The early imposters imitated... Despite the newness of the name identity theft, the phenomenon is old with the early forms adopting the simple forms of impersonation. Impersonation refers to the imitation of another person so as to defraud others, usually for personal gains (Hoffman & McGinley 2010). The early imposters imitated the talking, dressing and behaviour of others, which with time became ineffective as other more effective personal identification theft forms emerged. Stolen, fictitious and forged identification documents together with financial account information catalysed identity theft. Today, technology has transformed the usage, collection and storage of personal information making identity theft a more complex crime. Hoffman and McGinley (2010) cite the Biblical story of Jacob who masqueraded as Esau so as to receive his father’s blessings as among the early forms of identity theft. This was propagated by Rebecca, the mother, who was determined to ensure that her son Jacob and not Esau receiv es her husband’s blessings. With the father’s poor visibility due to old age, Esau’s dressing was used to disguise his smell and application of goatskin to fool the touch of the hairy Esau. In the Middle Ages, the 1450 Cade’s rebellion gives a story of John Aylmer who changed his name several times, organised a rebel army, all in an attempt to overthrow the England King Henry VI (Hoffman & McGinley 2010). Despite his failure, John has been widely considered as an opportunist motivated by the desire for personal glorification.

Wednesday, July 24, 2019

A Memoir tells a story of an important moment in our lives and its Essay

A Memoir tells a story of an important moment in our lives and its significance to us - Essay Example Many of them were standing here and there, talking in groups. Some of them expressed the dislike and arrogance to the new comers. As a student who, at the first time coming out of the security of home, I was homesick and worried very much. I did not see any one really. How can I, since I was blind with tears? Many of them were using English fluently. They asked something to me also. I did not give a reply since I was unable to open my mouth. At that moment I noticed one girl standing among the old students of the hostel. They were asking her many questions .It was not a dialogue, but it was an interview that I heard. From there conversation I came to know that her name was Treesa. I did not see a tint of fear or agitation on the face of that girl. She was bold and courageous. I also felt a slight admiration for her at any corner my heart. Sometimes I wished to become someone like her. Treesa became the favorite one for all among the new comers. She talked well and also became friendl y with all the students within one day. I found her consoling some other students who were bitterly crying for keeping themselves away from their kith and kin. I heard many others talking about Treesa. Though I felt friendly with her I did not show that forwardness to her. That day came!, the day on which we wanted to self –introduce to the inmates of the hostel . Usually it was after one week of the entry. I heard many stories about that day from some of the seniors who were friendly to me. Among them there was a girl who had fainted during the question hour. But now she was the chief among those fellows to interview the new ‘preys ‘. The session was divided into three. During the first part which lasted for three or four minutes, we wanted to introduce ourselves. The second part which was also lasted for three or four minutes, they would ask some questions to us. In the last session, we wanted to present a programme, a song, mono act ,dance or any other item whi ch they felt, would entertain them . I had already learned one song. All of us were expressing each other the worries and thoughts about the ‘impending disaster ‘, which would envelop them at any moment. All were prepared well with at least some programme and I overheard some of them even practicing the same secretly in their rooms. But our Treesa was very confident all the time. Some prickly girls even commented that since Treesa was the pet of all she would not have to face a tough time with the inmates. Somehow it started!!. Those who finished their session expressed the relief in many different ways. It was the time for Treesa. Everybody pierced through the sides to see what would happen on stage. Treesa introduced herself. The audience asked her to sing a song. She sang melodiously and the applause lasted even for one minute. Suddenly everybody heard a piercing sound. â€Å"Will you sing a fast number?† Yes, very coolly she accepted. Everybody enjoyed it well . For the second time another question came,† a rock please†. She did that also well. The chief among them came with a different one â€Å" What about a raga†, To the amazement of all, with same unstirred mind, Treesa sang a beautiful raga. Treesa confronted with another question now. â€Å"Who taught you these songs†. â€Å"My DAD†, the answer came soon. What is your father? , â€Å"He is a business man†. Where is your Dad doing business, What kind business is he doing? There were many questions ... but the answer was â€Å"

HSA 535 Week 10 DB1 and DB2 Coursework Example | Topics and Well Written Essays - 750 words

HSA 535 Week 10 DB1 and DB2 - Coursework Example Equipped with the knowledge, facilities and technology the U.S is able to conduct such activities with a lot of ease, within a short period of time and as a result they come up with the most appropriate measures to control the disease. Third World countries are countries that are still developing and facing a lot of challenges. Their practice of epidemiology is not as advanced as in the U.S hence delay in achieving results and implementing them. One of the ways that epidemiology can be improved in Third World countries, is by providing information and showing the importance of the need to learn. In a place like Africa, the population is rapidly changing and in order to understand the pattern of a disease it is crucial to get proper information from healthcare providers. Once a healthcare provider does not have the appropriate information from this population it is difficult to obtain the pattern of a disease. Skilled workforce in terms of information and knowledge is a great way to improve epidemiology practice in third world countries. Data collection is an important aspect of epidemiology. Efficient data collection and usage methods can improve epidemiology practice. Data collected through survey usually attracts a limited number of respondents making the research process not to be exhaustive. Inclusion of a large number of people in participating in this survey by assuring them of confidentiality in handling their response will attract more data collection. The more the data that is collected the more that the results established will have more meaning in handling the disease. I agree with Naa that the study of way of life of people from behavioral to social is important in learning how diseases spread and how to prevent the spread. Patterns of disease are easily established by putting into consideration the way of life of people. Once society is healthy, the quality of life will automatically

Tuesday, July 23, 2019

Women Role in Society Essay Example | Topics and Well Written Essays - 1000 words

Women Role in Society - Essay Example Today, women share the same political and civil rights as men. They can vote and they can even be elected and appointed in public office. They can own property, they can practice profession and in all aspects of the law, they are considered as equal. Discrimination is even punished. As such, women now are no longer expected to just stay at home and rear their children. They can now pursue any career that they like. They are free to endeavor on anything. Although it still is challenging for them, we see women executives and politicians. And society actually looks up at successful, career-oriented women. However, being a woman, the demands of motherhood is still present. Despite having a career, mothers still have the responsibility to take care of their children. As such, the problem of women now has a different face. It is no longer discrimination or oppression. Now, their problem involve, them being torn between pursuing a career and the demands of child rearing. Personally, I would like my wife to remain at home to take care of me and the kids. But I know that way of thinking will be frowned upon. Society now dictates that the modern woman be career-oriented. Being a housewife is considered old-fashioned and pass. I don't want my wife to be called old-fashioned. And I don't want to be scorned as I will be depriving my wife of her opportunity to pursue a career. However, I find the essay of Danielle Crittenden very interesting. My impression of her is that she was born in the time civil and political rights was already equal between men and women. As such, she does not share the same sentiments as Stanton, Adams, Wollstonecraft and Wolfe. She does not have that extremely strong drive to prove herself as capable and worthy as any man. Because at the time that she was born, equality between men and women has already been established. As such, Crittenden was not ashamed to admit that motherhood is equally important to women. That it is also hard for mothers to leave their children while they work away from home. That while society demands that the modern woman be career-oriented, a mother cannot easily brush off the longing to personally take care of her child at home. In my opinion, women now face a different kind of pressure. Because of the work of a lot of female activists to grant women the equal status that they enjoy today, modern women feels compelled, that it is their responsibility to keep it that way. To voluntarily submit and be limited to housework would be throwing away all the years of advocacy for equal opportunity that women like Stanton worked hard to achieve. As such, women feel ashamed to fall back into the old-fashioned state of women. They feel that they should do more than just stay home and take care of the household. That they could do better than just become a housewife. I do not agree with this line of thinking. Being a housewife is not an easy task. It may not be as glamorous but it is difficult just the same. The house doesn't clean by itself. The clothes don't wash themselves either. And the babies, they can't feed on their own, they can't change their own diapers. That's why I don't understand why they get less respect from society. They do hard work

Monday, July 22, 2019

Everest Report Essay Example for Free

Everest Report Essay Introduction Everest simulation is a group task program created by Harvard this program allows teams to gain new experiences in relation to group tasks. The Everest teams were given two opportunities to complete the simulation, during the two simulations team members learnt how to problem solve and make strong decisions to ensure the group and individual goals were met. This exercise is a valuable tool to learn as it places students in teamwork situation within professional organisations. The following report will examine both simulations outcome of results and the significant events which took place. Focusing on the group and individual’s experience based on the theory concepts attitudes, leadership and groups and teams. As the results were at a distance the report will look at the type of strategy’s adapted between  both attempts. As we did not have a clear leadership style and no clear communication within the first simulation this affected the overall confidence and support in achieving a higher group and individual score this report will discuss what type of leadership theory was approached during both simulations and the change of structure through the group experience. Preparation of Everest Simulation As the Everest simulation is a group based task we were formed into our numbered groups. Group 35 decided during the tutorial to take part in the first simulation through face to face contact, in this meeting were technical issues within the Wi-Fi system and we could not continue with the Everest climb. Some members suggested we continue at a later time through the Skype program. During this conclusion we had a few encounters as a few of the team members including myself were not familiar within the Skype program ,including the time chosen for first climb would not be suitable for group members external conditions. It had seemed we were facing a dilemma, we found ourselves problem solving even before the first Everest climb. As a group we problem solved to ensure we could support all members individual commitments with minimal conflict. It is imperative when forming a group task to ensure all group members are satisfied with the final decision according to (Lakein’s, 1973 cited in Macan, 1994) there were forms of time management descriptions were individuals confirm the importance of their personal needs and facing the task of prioritising these activities to ensure the goals are met and accomplished. This evidence suggests that most individuals preparing for a group task will prioritise and be committed to complete the Everest simulation1. Critical Analysis of Attitudes / groups and teams within Everest simulation 1and 2 Group experience and result: This first group reflection is based on the first Everest simulation which subsequently took place via a virtual mode of Skype, This virtual interaction gave the group a total group result/of 67 The attitudes of the team were very positive in building strong relationships with one another, this first simulation was at a forming stage and we moved into the storming  stage of adapting to each other’s behaviours and personality’s. Time management had become an issue as we were trying to contact a few Everest tem members who did not respond to the initial set time for virtual meeting after 45minutes after the initial start time. As there was a cultural diverse group of personality we found ourselves developing strategies within a social interaction, gaining respect for each individual member and personal commitments. As prior to commencement there were difficulties with computer problems during face to face meeting within the library. It is imperative as a group that consistency is vital to gain a more efficient and effective result in productiveness. Motivation and emotional factors of not knowing each other on a closer bases and the link of a virtual experience was a concern ( Baltes, 2002, cited in , Bordia, 1997) Demonstrates that studies have shown computer based teams are less satisfied and positive of those who meet in a face to face environment. As we all had no prior recognition of familiarisation w it one another this became a little difficult to conduct a virtual group task, As our score was a little low this may have been due to the unclear communication of a virtual experience at times as a group it was unclear to know if we would proceed due to messaging being transmitted and encoded with no clear construction. As stated by (Bos 2002 and Jensen, 2000 cited in Hertel, 2012) â€Å"Differences between computer-me diated and face-to-face teams for negotiation tasks have seldom been explored. It is usually recommended that negotiation and conflict management should rather be realized face-to-face than at a distance because they involve complex interaction and the need to build trust† As a group within the first simulation we had no clear discussion on the Everest group goals and what we initially would like from this experience prior to climb. Due to the external noises and distractions during the virtual simulation through Skype at times it seemed there was low level of satisfaction in completing the tasks in front, once the simulation was completed their was job satisfaction in completing a score of 67%. Everest Simulation 2 was completed as another form of meeting this time we wanted to build a better performance rate in the second simulation, we decided it may be more productive to meet in house face to face, this was probably the most suitable decision. At this stage were forming close  relationships and building trust as a group, getting to know the behaviours of one another. Our second team score was 96% this was a significant rise in results, the probability of a higher score may have come from the confidence we all gained in communicating as a team and not as individuals. There was a sense of inclusion and respect for all suggestions on how we would help all team members meet the goals of the summit climb more effectively and efficiently. This was not evident within the virtual simulation as we had no group structure or clear goals. Individual Experience and result: My individual experience and result of the first simulation within the Attitudes and group and team theory, I originally was very hesitant as I knew it was imperative to form a strong team ethic to ensure we succeeded in the tasks set out by the Everest simulation. Originally I have only ever been in face to face situations with group tasks; I was excited about a new challenge of virtual learning but at the same time not sure about how I could build trust through the comfort of technology. As an individual researched the job description of my position as the marathoner, this preparation was to ensure I could support my team members in the higher success of reaching the summit and meeting the group goals and individual goals set. During and before the climb we had no briefing regarding the Everest team goals and we just commenced the climb as a member of a team I know this is an important part of team building of relationships and discuss within your team. This can also affect the trust of a group and team and we are already reluctant to gain relationships with team members, I wondered whether this may have been due to the virtual experience I had been a part of as discussed by (Li 2004 cited in Brahm and Kunze, 2012) moderating the role of trust is more difficult in the virtual team thus can create trust attitudes and the relationship of team trust and team cohesiveness. My total result for the first Everest simulation was at 67% I feel this may have been due to the confusion on whether to speak up or just sit back and not interact with the group due to the lack of clear communication. The Everest simulation 2 was a much more positive and enjoyable task as an individual I was more confident with a face to face meeting, at one stage I was a natural leader by gaining the confidence in expressing my interest and advice in  having the next simulation meeting together. I suggested this may create a higher score for us as a team. As an individual I could relate to the flexibility of a virtual meeting but was hesitant in the process and the clear low result we may achieve. Speaking up and having voice was the start of feeling comfortable within my team environment, there may have been other team members who felt the same decision was necessary as stated by (Argyris, 1991 cited in Morrison, Wheeler-Smith, Kamdar 2011, pg. 183) â€Å"Group and team members often do not share their opinions, ideas, and concerns, and such an absence of voice can have serious negative implications for group performance†. As an individual going into a group task I feel it is important to have your say to benefit your team in success. My individual score of the second simulation was a result of 100% this high score I feel was from the result of strong decision making and problem solving within the group. We also had sufficient time between climbs to take our time and work through questioning every step we took as a group; I fe el my extroverted approach to this questioning assisted in the high individual score. In the end it is vital to have clear goals and achieve success through positive and effective construction within a team environment. Group Experience within Leadership Everest simulation one and the leadership dynamic through the virtual experience of Skype may have affected the initial role of the team leader and the response of no clear structure or coordination within the group. As our group existed to remain new to the first simulation we were still adapting to each other’s behaviours. As a leader it is imperative to gain confidence in building the relationships within your group, the team leader assigned seemed quite held back and not confident in becoming assertive within the decision making process, whether this was due to a virtual leadership role and difficulties familiarisation of a new group of people.. We as a group required a strong leader who could guide us all in our role for a successful climb. Our leader was more of a Laissez-faire style who generally was happy for all team members to come together and have freedom in the decision making process. At the beginning of the confusion in the virtual Everest climb our leader was introverted but was a supportive leader and happy for us to move when required. The group still had respect for the  authority of the leader as this member was still in form of legitimate power due to the job description and role within the Everest simulation. We all know the role we were required to play. Our group had quite a few natural leaders who were supportive with the knowledge of what was the next option. Put a quote in about importance of a strong clear confident leader; also talk about difficulties faced by leaders in virtual roles During the first climb there were a few scenarios were as a group we would problem solve wether to move on and leave the critically ill, I found myself waiting on the other end of disruptions from a clear answer from our team leader. In the end it felt more like a self-reflective answer from all members on their own individual goals. Individual experience and result: My individual experience of Everest simulation one was at first curious to see how leadership would be demonstrated through a virtual experience, as managing group or team in a work environment can have its challenges my initial thought was leading a team with no visual contact could affect the process. As we did not have a briefing or discuss the goals of the team I felt it was unorganised through the leadership process. I knew the role of the leader would have some advantage in ensuring we all meet our own individual goals and those of the Everest team as discussed by At times I feel l was a natural leader who assisted my team in achieving maximum success through supportive questions and answers. At the same time I was aware we were all team members from diverse cultural backgrounds, i respected this and showed respect for all my team members. Leadership was not as strong at the first simulation, but progressed over periods as we started to form a stronger group. As stated in our Team contract we referred to having a specific team leader but collaborated together in a final vote. Virtual teams can have difficulty in leading (Hertal udo,2005 pg 72) suggest that virtual experiences â€Å"by hand are feelings of isolation and decreased interpersonal contact, increased chances of misunderstandings and conflict escalation, and increased opportunities of role ambiguity and goal conflicts due to commitments to different work-units. Following from this quote it is evident from our second simulation of face to face interaction, we had a change in leadership style our leader demonstrated characteristics  in becoming a democratic leader, this assisted me in growing confidence to become more effective and efficient in meeting the individual and team goals and my leader became more engaged in the learning process. This may have also resulted in a final group result of 96% and my individual result of 100%. Due to the change in leadership we become a confidant ad trustworthy group with a sense of social glue. Leadership with social face to face interaction showed more qualities for a successful leader and team. Conclusion Based on the analysis of the two attempts of the Everest simulations it is recommended that as a group we remained more productive and efficient in meeting our goals through face to face collaboration. As our results varied remarkably amongst both simulations The Everest simulation is a wonderful learning device to gain improvement in new expertise utilised in the team and group environment of a workplace, ensuring group development throughout the process likewise evident in the significance of integrating the team contract and policies to track when members required assistance. References: 1:Baltes et al., 2002; Bordia, 1997; Hollingshead McGrath, 1995; Warkentin et al., 1997) page 86 cited in 2: Gersick, Connie J G. (1988). TIME AND TRANSITION IN WORK TEAMS TOWARD A NEW MODEL OF GROUP DEVELOPMENT. Academy of Management Journal. 31 (1), 9-41. http://search.proquest.com.wwwproxy0.library.unsw.edu.au/docview/199773909?accountid=12763 3: Hertel, Guido Geister, Susanne Konradt, Udo. (2005). managing virtual teams: A review of current empirical research. Human Resource Management Review. 15 (1), 69-95. 4: Morrison, Elizabeth Wolfe 1; Wheeler-Smith, Sara L. 1; Kamdar, Dishan 2. (January 2011.). Speaking Up in Groups: A Cross-Level Study of Group Voice Climate and Voice.[Article]. Journal of Applied Psychology 96 (1), 183-191. 5 .P. J. Lamberson and Scott E. Page. ( April 2012). Optimal Forecasting Groups. Management science. 58 (4), 805-810http://mansci.journal.informs.org/content/58/4/805.full.pdf+html 6.Macan, Therese Hoff. (June 1994). Time Management: Test of a Process Model. Journal of Applied Psychology.. 79 (3), 381-391. 7.Taiga Brahm, Florian Kunze, (2012) The role of trust climate in virtual teams, Journal of Managerial Psychology, Vol. 27 Iss: 6, pp.595 – 614 cited on 11/10/13 http://www.emeraldinsight.com/journals.htm?articleid=17047848show=abstract HHAY, RATHTANA V, KLEINER, BRIAN H (2013). Effective communication in virtual teams Industrial Management/ Business source premier. 55 (4), 28-30. Cited 12/10/13

Sunday, July 21, 2019

Comparison of the Egyptian Pyramids and Roman Colosseum

Comparison of the Egyptian Pyramids and Roman Colosseum Chris Flathmann Whether it be shape, material, purpose, or significance, every piece of architecture is uniquely similar and uniquely different to every other piece. Despite being separated by both time and culture, the Roman Colosseum and the Egyptian Pyramids of Giza possess both unique similarities and differences to each other. Like most cultures, Roman architecture tends to derive some elements from previous cultures such as the Egyptian culture. The main similarities between the Colosseum and the Pyramids can be seen in the material used in construction due to similar natural recourses; however, the historical context and purpose of both religion and entertainment differentiate the two cultures architecture Both the Colosseum and Pyramids are great milestones not only in the world of architecture but also engineering. Like most cultures, both Roman and Egyptian architecture tends to use natural resources as materials in construction. The materials used by each culture can be explained by looking at the topography in which they reside. Since Egyptian culture primarily resided in desert regions near running water sources, materials such as limestone were heavily abundant and frequently used in construction. Due to the availability of water for some Egyptian cultures, clay would also be used. Both materials become popular not only because of their abundance but also their support strength and insulating properties. Romans also preferred using more local materials such as mortar, lime, clay, tuff, and travertine; however, Romans set themselves apart by developing cement for the purposes of construction.[1] The benefit of using cement for construction is the ease of formation. Even though bo th cultures had both similar resources, their construction process was highly different. In terms of visual characteristics, the Pyramids of Giza and the Roman Colosseum could not be further apart. The Pyramids of Giza are four sided with triangular faces. The Colosseum utilizes a circular shape to allow 360o spectating. Although the Colosseum uses the newly develop arch for support, many classical elements are still incorporated into it. One of the most noticeable aesthetic aspects of the Colosseum is the use of multiple different types of columns including Ionic and Corinthian. The Colosseum is also designed in layers with each layer consisting of a different type of column in order to show variety in architectural elements. On the other hand, the Pyramids of Giza are closed up and use flat faces rather than rounded construction. Although the exterior of the Pyramids of Giza appear plain, the true style of Egyptian culture can be seen on the inside. Burial chambers located inside the Pyramids were decorated with not only elaborate paintings but also prized possessions of the dead. This tendency to decorate interiors shows the importance that the afterlife played in Egyptian culture. Both the Colosseum and the Pyramids have become symbols of ancient civilization for both Rome and Egypt. The Roman Colosseum exemplifies the well-being and desires of the Roman people. Under emperor Vespasian, construction of the Colosseum began in order to reestablish the prominence of Roman rule after the death of Nero. This construction was started in order to celebrate the reestablishment of the empire and multiple militaristic victories. The Colosseum was primarily used for entertainment when it was first finished under emperor Titus.[2]A large society needs entertainment in order to keep happy citizens. The Roman people were very big into entertainment and extravagant shows; these vices were catered to by functions held in the Colosseum such as gladiator fights and fights against animals in order to show the strength of Romes citizens. This is the Primary difference between the Colosseum and the Pyramids. The Pyramids were primarily built in dedication to pharaohs who were cons idered gods and would need a resting place for the afterlife. Although Rome used architecture to show the power of its society, Egypt used it to show the power of its leaders. The Pyramids were also single use buildings that were used for burial places for fallen pharaohs such as Khufu, Khafre, and Menkaura. The Pyramids of Giza not only acted as burial places for pharaohs but also their families. These tombs would even be decorated and furnished for the dead to enjoy in the afterlife.[3] Since the pyramids were burial places, most were sealed off to the public. One the other hand, the Colosseum saw heavy use after its construction due to events so it was given a very open design to accommodate for large amounts of people. These differences show how cultural differences can result in major changes for both the purpose and the design of a building. The Egyptian Pyramids and Roman Colosseum show how a pieces of architectures building materials and construction process and heavily differ based on the purpose and historical context under which they were constructed. While Roman Culture primarily used architecture utilized large public space, the Egyptians tendency to dedicate buildings leaders led to large private constructions that were primarily used for display and spiritual purposes. Both the geographical and topographical separation between Egypt and Rome allowed Rome to create a unique style that still drew small elements from ancient cultures such as Egypt. Vespasian; Titus; Domitian, Roman Colosseum, 70 AD, Architecture (cement, Lime, Tile, etc†¦) Unknown, Pyramids of Giza, c. 2325 BC, Architecture (Limestone, clay) [1] The-Colosseum.net. Materials. [cited 2/14 2017]. Available from http://www.the-Colosseum.net/architecture/materials_en.htm√. [2] The-Colosseum.net. Materials. [cited 2/14 2017]. Available from http://www.the-Colosseum.net/architecture/materials_en.htm√. [3] The Editors of Encyclopedia Britanica. Pyramids of giza. in Britanica [database online]. 2016 [cited 2/15 2017]. Available from https://www.britannica.com/topic/Pyramids-of-Giza.

Saturday, July 20, 2019

Global Market Segmentation And Mode Of Entry Strategies Marketing Essay

Global Market Segmentation And Mode Of Entry Strategies Marketing Essay A market can be subdivided or segmented by geographic, demographic, psychographic or behavioral variables (Kotler, 1993, p.54). Market segmentation is the division of a market into distinct groups of buyers who act differently than other groups of buyers but behave homogeneously within their segment (Tynan, 1987, p.327). In 1956, Wendell Smith first introduced the concept of market segmentation, arguing that in place of mass markets, goods would find their markets of maximum potential as a result of recognition of differences in the requirements of market segments (Smith, 1956, p.6). Since that time, market segmentation has become a core concept both in marketing theory and real-world applications (Meadows, 1998, p. 394). In one of his seminal articles entitled The Globalization of Markets, Theodore Levitt a former Harvard professor and one of the leading thinkers of modern day marketing principles, put forward the concept of a homogenized global market, driven in large part by low cost, standardized goods (Levitt, 1983, p. 92). Levitt argued that the multinational corporation focused heavily on localization and adaptation to local market conditions, would be replaced by the global corporation that views the entire world as a single market (Quelch, 2007, p.148). Dr. Levitt popularized the term globalization and asserted that consumers worldwide were becoming more and more alike because of changing technology and communications (Quelch, 2007, p.148). All markets have one great thing in common, he wrote -an overwhelming desire for dependable, world-standard modernity in all things, at aggressively low prices (Levitt, 1983, p. 86). However, export markets cannot be regarded solely as a single entity, nor do the products offered have a universal appeal in many instances (Foedermayr, 2008, p.241). Accordingly, an export market segmentation strategy allows firms to identify both differences and similarities in various export markets and reach export segments that cut across geographically defined markets (Foedermayr, 2008, p.233). Furthermore, by focusing on similarities among export markets, firms can benefit from homogeneity in product, image, marketing tools and advertising message in different export destinations (Foedermayr, 2009, p.61). Tailoring the marketing mix for particular segments leads to better planning and more effective use of marketing resources (Kotler, 1993, p.54). Of the major segmentation criteria, geographic variables while useful are considered by some to be ranked the lowest as a basis for market segmentation (Keegan, 2002, p. 193). Geographic segmentation is segmentation based on geographical attributes such as population density, region, language and weather. For instance, consumers may be segmented by region (Wyner, 2009, p. 6). When companies choose this approach, they might consider an entire continent. Many companies opt to localize their products or services to accommodate the local needs and wants of consumers (Foedermayr, 2008, p.246). Sometimes geographic segmentation may refer to the size of the population. In other instances, population density is a basis of geographical segmentation. In such scenarios, companies classify their consumers on the basis of their rural, urban or suburban preferences. Such an approach is common among a wide range of companies (Kotler, 1993, p.54). Determining which global markets are the largest based upon geographic segmentation depends on the variable you are focused on (Foedermayr, 2008, p.233). Brazil, Russia, India and China (BRIC) are four dominant markets based upon geographic population density segmentation variables (Kilby, 2006, p. 30). With an estimated two billion new consumers entering the global market and a population total in nearing three billion, these emerging markets afford global companies with tremendous long-term opportunities and clearly seem to be the major geographic segment of the global market. Segmentation based upon demographics is when the market is divided along personal characteristics such as age, sex, income, or occupation. These variables are easy to measure, and consumer wants, preferences, and usage rates are often highly associated with demographic variables (Selecting, 1996, p. 21). Finding groups of consumers with strong, homogeneous bonds is the Holy Grail of marketing. When such similarities exist, marketers can offer the same (or very similar) product, to a large number of potential customers who are more likely to respond in the way desired. Efficiency in marketing is realized and marketers and consumers benefit (Schewe, 2004, p. 57). A key demographic market segment appears to be teenagers. This demographic is most appealing for companies looking to adopt a geocentric strategy due to the increasingly homogeneous mature of this demographic (Budeva, 2007). By looking at groups of people based upon age related cohorts, we can easily see similarities among these groups. The Y generation cohert, born after 1977 is the youngest and most tech savvy (Schewe, 2004, p.59). The youngest cohort, it has grown up with the advent of the internet. This has become a defining event for them, and they will be the engine of growth over the next two decades (Schewe, 2004, p.61). Their core value structure seems to be quite different from that of Gen-X. They are more idealistic and social-cause oriented, without the cynical, Whats in it for me? mindset of many Gen-Xers. The internet links them in a way not seen before and provides marketers with a great opportunity to reach this targeted demographic through new media such as social networking modes (Meredith, 2002). In India, there exist more people under the age of 20, then the entire population of The United States (Schewe, 2004, p.66). With one of the youngest populations in the world, those companies looking to target the teenager demographic will certainly need to look at India. Risks and Rewards of Various Entry Mode Strategies Among the myriad of complicated decisions an international business needs to make, entry mode strategies are viewed by some as most important (Driscoll, 1997, p. 66). Apart from deciding on an appropriate market and product combination, an important strategic issue is the choice of a suitable entry mode that makes possible the entry of a companys products, technology, human skills, management or other resources into a foreign country (Root 1982, p.24). The selection of an entry mode has been identified as a crucial decision facing managers (Drakulich, 2009, p. 51). Entry mode decisions are those decisions made by a firm on how best to enter a foreign market (Rasheed, 2005, p. 47). There are several core options available to companies looking to expand into cross-border markets. Franchising, licensing, joint ventures, global strategic partnerships (GSPs), acquisitions, exporting and green field investments are some of the key strategic options available (Mayrhofer, 2004, p. 77). Entering a new market can have substantial risks. In general, political, legal and economic risk factors can and do play a central role in the decision making process of how best to enter a market (Mottner, 2000, p. 178). Historically, these risk factors have caused companies to adopt a cautious approach toward cross-border expansion. Additionally, many countries concerned about loss of national sovereignty put in place barriers designed to limit the level and scope of foreign investment (Kotabe, 1996, p.81). As a result, licensing has become a widely used option for many companies trying to expand into foreign markets (Kotabe, 1996, p.81). International licensing provides a door to global opportunities for a firm that is unwilling or unable to leave its own shores (Mottner, 2000, p. 176). It allows the firm to benefit from the overseas exploitation of its mobile assets while avoiding the greater risks inherent in foreign direct investment. Therefore, international licensing is an attractive option to be employed for a firm seeking to expand into emerging and transitional economies where there may be a higher perception of risk (Driscoll, 1997, p. 81). Among the many risk factors associated with licensing surrounds the potential violation of intellectual property (Drakulich, 2009, p. 51). Consequently, the discussion of international licensing has focused increasingly on issues of intellectual property rights (Takigawi, 2003, p. 893). Intellectual property rights are a major concern for licensors, as they deal not only with more traditional forms of trademarks and patented know-how, but also with the increased availability of copyrighted material, including emerging computer technology (Mottner, 2000, p. 180). Highly developed nations, which produce a large proportion of intellectual property, tend to have stricter laws surrounding its use and violation (Kotabe, 1996, p. 83). Whereas, lesser developed economies whose primary competitive advantage might be labor or resources, tends not to enforce intellectual property rights as effectively (Johnson, 2008, p. 9). According to Glazer (1993), firms are licensing assets that are in the form of information/ideas or knowledge, and that have some characteristics of a commodity. Today these assets may include research and development ideas, inventions, formulas, technological know-how, services, brands, art, music, designs, and trademarks (Glazer, 1993, p. 517). More recently, the role of licensing in international business has been considered part of a firms overall international strategy (Davis, 2000, p. 244). A firms decision to license is based on many different factors. Beyond the normal risks of business in general, and of international business in particular, there are particular risks associated with international licensing (Uhlenbruck, 2006, p. 412). It is evident from a review of the various streams of research in international licensing that the perceptions of seven risk factors have been identified in the literature: (1) suboptimal choice; (2) risk of opportunism; (3) quality risks; (4) production risks; (5) payment risks, (6) contract enforcement risks, and (7) marketing control risks (Mottner, 2000, p. 178). In the music industry for example, the risk of piracy has been a major obstacle to international licensing. In China, western companies have been disinclined to license western pop music to local manufacturers because of the prevalence of pirate CD plants in the southern provinces (Burpee, 1996). Licensing in Japan poses far fewer risks then in developing nations as the government of Japan appears to have focused increased attention toward protecting intellectual property. As Japan has seen its competitive advantage in production slip away to other regional countries in Asia, they have come to recognize the value and importance of innovation (Takigawi, 2003, p. 877). In fact, The World Intellectual Property Organizations Statistics on Patents 2008 puts Japan at the top of the list of all patent grants by country, ahead of the United States, South Korea and Germany(Licensing, 2009, p. 39). Based upon the research, Japan appears to be a good potential market to license a product to. The laws are such that any intellectual property will be protected and the industrial efficiencies of Japan make it an optimal initial market to begin internationalizing the firm. Distinctions Between Global Strategic Partnerships and Joint Ventures Global Strategic Partnerships (GSPs) are those alliances in which two or more companies develop a common, long-term strategy aimed at world leadership as low-cost suppliers, differentiated marketers, or both, in an international arena. Secondarily, the relationship among GSP members is reciprocal. The partners should typically possess specific strengths that they are prepared to share with their colleagues (Perlmutter, 1986, p. 139). A third attribute associated with GSPs is the focus is a global rather than regional one (Inkpen, 2004, p.591). The GSP should be focused on extending beyond a few developed countries to include nations of the newly industrializing, less developed and socialist world (Perlmutter, 1986, p. 137). The GSP model is typically more flexible about ownership and managerial control. It encourages joint decision making, vertical and horizontal planning, and the fusion of competent allies from around the world despite cultural differences (Inkpen, 2004, p. 587). Managers who want to implement GSPs must be ready to make fundamental philosophical changes. Without a new mind-set GSPs are bound to fail (Perlmutter, 1986, p. 133). Finally, the GSP relationship should be highly organized along horizontal, not vertical, lines. Technology exchanges, resource pooling, and other soft forms of combination are the rule. The participating companies retain their national and ideological identities while competing in those markets excluded from the partnership (Grossack, 1986). Increasingly, to be globally competitive, multinational corporations must be globally cooperative. This necessity is reflected in the acceleration of global strategic partnerships (GSPs) among companies large and small (El Kahal, 2001, p.227). GSPs have become an important new strategic option that touches every sector of the world economy, from manufacturing to services. GSPs are not the exclusive domain of large multinational corporations. Enormous companies will frequently combine with smaller ones to exploit their entrepreneurial capabilities and market niches (Perlmutter, 1986, p. 144). This was the case years ago, when IBM teamed up with Microsoft to exploit the latters growing expertise in software for desktop computers. The smaller companies like Microsoft, benefit by gaining access to global markets and the resource strength of their bigger partners (Schlicher, 2006, p. 14). On the other hand, another mode of entry option available to a firm would include Joint Venture Partnerships (JVPs). A JVP is formed when two or more companies combine a portion of their resources to create a separate jointly owned operation (Driscoll, 1997, p. 73). Unlike GSPs, JVPs tend to be more localized within a particular market or region (Inkpen, 1999, p. 38). Typically JVPs will have two primary partners as opposed to GSPs which can have multiple parties involved (Uhlenbruck, 2006, p. 413). The research suggests that companies that have a geocentric view and strategy would be more likely to form GSPs. There certainly are risks associated with both GSPs and JVPs, however, because the risk is shared among more members in a GSP platform, it would seem that this form of partnership tends to mitigate risks more so than JVPs.

Wembley Stadium pricing study Essay -- essays research papers

Ticket Pricing Strategy for the new Wembley Stadium 1  Ã‚  Ã‚  Ã‚  Ã‚  Introduction OBJECTIVE  Ã‚  Ã‚  Ã‚  Ã‚  To maximise profits from ticket sales at Wembley Stadium KEY ASSUMPTIONS  Ã‚  Ã‚  Ã‚  Ã‚  1. Wembley has a monopoly on certain types of match 2. Wembley is run by profit maximising managers selling tickets to utility maximising buyers STRATEGY  Ã‚  Ã‚  Ã‚  Ã‚  Set prices for seats as close to the willingness to pay as possible using price discrimination KEY CHOICES  Ã‚  Ã‚  Ã‚  Ã‚  What type of seating to sell and at what price? 2  Ã‚  Ã‚  Ã‚  Ã‚  Scope This strategy is limited to the following football matches: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  England home matches – competitive and friendly †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Major cup semi-finals and final †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lower league play-off finals Wembley has a monopoly on these matches due to Football Association (FA) policy2. Theory states that Wembley should charge as close to the willingness to pay of its customers as possible to maximise its profits1. The ability to do this depends on demand and the ability to price discriminate between market segments. 3  Ã‚  Ã‚  Ã‚  Ã‚  Absolute Demand Absolute demand for tickets will be high due to several factors: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Football is England’s national sport †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Watching live matches is popular †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Wembley Stadium is the ‘home of football’ with a long and distinguished history There is good evidence for assuming high demand: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The last three competitive England home games were sold-out2 †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Attendance figures for club matches are consistently high3 †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Recent cup finals at Cardiff Millennium Stadium were sold-out4 Actual demand varies between market segments but can be found from market research, e.g. membership schemes and studying events at similar grounds. 4  Ã‚  Ã‚  Ã‚  Ã‚  Market Segmentation The table below shows the range of customers that buy tickets for football matches. Elasticity of demand is shown for each category and explained below: Market Segments   Ã‚  Ã‚  Ã‚  Ã‚  Elasticity of Demand  Ã‚  Ã‚  Ã‚  Ã‚  Reason for Elasticity 1  Ã‚  &nbs... ...y for rugby union and league †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Pop concerts – outdoor arenas are alternatives with similar capacity There are a wide range of substitutes available for these that affect willingness to pay. 11  Ã‚  Ã‚  Ã‚  Ã‚  Other Event-Related Income Stadiums contain much more than just an arena to watch sport including: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Refreshments and merchandise †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Broadcasting rights †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Advertising †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Car parking †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Other events, e.g. conferences Income for the above would be approximately proportional to the number of people in the stadium. 12  Ã‚  Ã‚  Ã‚  Ã‚  References 1.  Ã‚  Ã‚  Ã‚  Ã‚  Cabral, Luis. â€Å"Introduction to Industrial Organization†, MIT Press, 2000. 2.  Ã‚  Ã‚  Ã‚  Ã‚  www.thefa.com 3.  Ã‚  Ã‚  Ã‚  Ã‚  http://stats.football.co.uk/dom/ENG/PR/attend.html 4.  Ã‚  Ã‚  Ã‚  Ã‚  http://stats.football.co.uk/dom/ENG/trn/ENGFAC_F.html#F 5.  Ã‚  Ã‚  Ã‚  Ã‚  www.wembleystadium.com 6.  Ã‚  Ã‚  Ã‚  Ã‚  www.millenniumstadium.com

Friday, July 19, 2019

Essay --

Reginald Freeman Dr. Elaine Labach QM-3345-XTIA 12/13/2013 Big Easy Bold Taste Test The purpose of this study is to prove that this author’s spouse who claims she is an expert in tasting certain expensive coffee beverages cannot tell the difference when a less expensive substitute is prepared in the same manner and served to this self-proclaimed expert. Many people claim they can tell the difference between certain coffees, such as Folgers vs. Maxwell House, Starbucks vs. Seattle’s Best vs. Starbucks, and so on. For this project, the author intends to prove that his spouse cannot actually tell the difference between her favorite expensive Keurig brewed Emeril’s Big Easy Bold and any other brand coffee when both are prepared in the exact same manner and served side by side. To make this test more interesting and inviting the author and his spouse or test subject made a little wager that if she could achieve a 75% accuracy rate throughout the course of the experiment then she would receive the tablet of her choice in addition to her Christmas g ifts versus as a part of her Christmas gifts. On the flipside of this wager, if she could not achieve the 75% accuracy mark, then the author would receive permission to upgrade his ticket choice for a 2014 Dallas Cowboys game. Results of this wager are revealed at the end of the project. In order to properly conduct this experiment a proclamation or hypothesis must be made. Null hypothesis: The author’s spouse cannot tell the difference between Keurig brewed Emeril’s Big Easy Bold coffee and any other brand coffee brewed in the same manner. Alternative hypothesis: The author’s spouse can tell the difference between Keurig brewed Emeril’s Big Easy Bold coffee and any other brand coffee br... ... Once steps 2a and 2b are complete taste exhibit A. Swish in mouth and either swallow or spit in sink. 4. Repeat steps 2a and 2b. 5. Taste exhibit B. Swish in mouth and either swallow or spit in sink. 6. Report to test administrator which coffee is Emeril’s Big Easy Bold for results to be recorded. Appendix 2 Coffee Tasting Results Table Date Morning Emeril Other Evening Emeril Other November 25, 2013 ïÆ' ¼ ïÆ' ¼ November 26, 2013 ïÆ' ¼ ïÆ' ¼ November 27, 2013 ïÆ' ¼ ïÆ' ¼ November 28, 2013 ïÆ' ¼ ïÆ' ¼ November 29, 2013 ïÆ' ¼ ïÆ' ¼ November 30, 2013 ïÆ' ¼ ïÆ' ¼ December 1, 2013 ïÆ' ¼ ïÆ' ¼ December 2, 2013 ïÆ' ¼ ïÆ' ¼ December 3, 2013 ïÆ' ¼ ïÆ' ¼ December 4, 2013 ïÆ' ¼ ïÆ' ¼ December 5, 2013 ïÆ' ¼ ïÆ' ¼ December 6, 2013 ïÆ' ¼ ïÆ' ¼ December 7, 2013 ïÆ' ¼ ïÆ' ¼ December 8, 2013 ïÆ' ¼ ïÆ' ¼ Totals 7 7 6 8

Thursday, July 18, 2019

Evaluation of a Restaurant

I don’t go out for fine dining as often anymore but when I do, my expectations are well within reason of a diner. There are many factors in a restaurant that will determine whether I will be a returning patron. These factors can range from the cleanliness of its restrooms to the way the interior is decorated, but the sake of this essay, I will narrow down to the three most common-service, food and price. Service- Upon entering, I expect a host or hostess to acknowledge my presence and escort me to a table as soon as one is available. The waiter or waitress, who will be serving me, should have a good knowledge of what is on the menu for both food and wine. The server should also be quick to fill my glasses when empty. After my food has been served and a few bites into my dinner, I should be asked if it is to my approval. If not, inquire why and do something about it. My server should be proactive and attentive and instead of having to be flagged down for everything. Most of all, they should be pleasant and willing in making my experience an enjoyable one. After all, I’m not just paying for the food but paying for the service as well. Remember, TIPS is short for To Insure Prompt Service. Food- Since I will be paying for my food, I would expect it to be nothing less of delectable. Of course, presentation of the dish itself should be appetizing, but the taste is what I’m here for. If a medium-rare steak is what I order, then I want to see it seared on the outside and pinkish to slightly red towards the center thickness. Just as important, flavor should be as close to, if not exactly, as described in the menu and by the server. Vegetables, if done correctly, will add a perfect compliment. I’ve eaten at places where vegetables were so over cooked; I swear it came from a can. The point is if your food tastes like cafeteria food, complain. Let’s face it, if I’m going to fork out a â€Å"Ben Franklin† for this, it had better be worth that. Price-As the old saying â€Å"You get what you pay for† couldn’t be further from the truth. Even for something that you’ve consumed before you pay for it. But then again, the price that I’m willing to pay is for the entire experience; not just the worth of the ingredients in making my entree and for the service provided, but ultimately for my enjoyment of the meal. If I smile after each shovel of food into my mouth as opposed to a frown after each nibble, then it’s all worth it. This doesn’t necessarily mean I have to a pay and an arm and a leg for it either. I always say that when I leave a restaurant a little poorer in wealth but richer in culinary culture, then it’s worth a recommendation and better than that- a return visit. After all, regular customers and returning patrons are the ones who help keep their doors open. With all that being said, the establishment that I have been modeling the structure of this essay with, which exceeded all three of my criteria as well as others I didn’t mention is Forbes Mill Steakhouse in Los Gatos, California. Only twenty minutes from my house and is highly recommended to anyone be it local or visitors of the San Francisco Bay Area.

The Vampire Diaries: The Struggle Chapter Fifteen

Elena, youre existence rude auntie Judith seldom got angry only if when she was angry no(prenominal). Youre to a fault old for this kind of behavior.Its not impudence You dont under(a)stand I understand perfectly. Youre acting incisively the way you did when Damon came to dinner. Dont you think a guest deserves a little more(prenominal) con sloperation?Frustration flooded t surface ensembleplace Elena. You dont even k instanter what youre talking ab proscribed, she say. This was also much. To hear Damons words coming from auntie Judiths lips it was unbearable. Elena A mottled flush was travel up aunty Judiths cheeks. Imshocked at you And I establish to assignthat this childish behavior only started since youve been way prohibited out with that male child. Oh, that boy. Elena glared at Damon.Oh, re everyy? Elena snarl as if she were talking to Damon and Aunt Judith at once, and she looked backwards and forth between the twain of them. each the emotions she d been suppressing for the end days for the last weeks, for the months since Stefan had retain intercourse into her life were surging forward. It was interchangeable a great tidal wave inside her, everywhere which she had no control.She recognise she was thrill. sound, thats too elusive because youre pass to have to tolerate it. I am neer going to give Stefan up, not for each integrity. surely not foryou This last was compressedt for Damon, more everywhere Aunt Judith gasped.Thats enough Robert snapped. Hed appeared with Margaret, and his face was sick. Young lady, if this is how that boy encourages you to speak to your aunt Hes not that boy Elena took another(prenominal) step back, so she could face entirely in any of them. She was making a spectacle of herself, every match slight in the royal court was looking. unless she didnt cable railway care. She had been keeping a hat on her incurings for so long, shoving d witness all the anxiety and the fear and the anger where it wouldnt be assimi modernn. All the worry about Stefan, all the terror all over Damon, all the put downwards and humiliation shed suffered at contact, shed buried it deep. simply speedily it was coming back. All of it, all at once, in a whirl of impossible violence. Her heart was pounding crazily her ears rang. She felt up that nothing mattered except to equipment casualty the people who stood in con preceding of her, to found them all.Hes not that boy, she verbalise once more, her share destructive cold. Hes Stefan and hes all I care about. And I happen to be engaged to him.Oh, dont be ridiculous Robert thundered. It was the last straw.Is this ridiculous? She held up her pass, the ring toward them. Were going to live on marriedYou arenot going to go bad married, Robert began. Everyone was furious. Damon grabbed her hand and stared at the ring, thitherfore sullen abruptly and strode away(predicate), every step full of barely leashed savagery . Robert was spluttering on in exasperation. Aunt Judith was fuming.Elena, I short forbid you Yourenot my mother Elena cried. Tears were try to force themselves out of her eye. She wishinged to puff away, to be merely, to be with manyone who love her. If Stefan necessitates, tell him Ill be at the embarkation house she added, and broke away with the crowd.She half expected fairish or Meredith to follow her, besides she was glad they didnt. The position skunk was full of cars simply virtually empty of people. Most of the families were staying for the afterwardsnoon activities. But a battered cut by means of saloon was parked nearby, and a familiar gens was unlocking the accession. two-dimensional be you leaving? She pip her decision instantly. It was too cold to liberty chit all the way to the boarding house.Huh? No, Ive got to support posture Lyman take the tables down. I was honorable putting this away. He tossed the Outstanding jockstrap placard i nto the front seat. Hey, are you approve? His eyes widened at the sight ofYes no. I will be if I merchantman get out of here. Look, can I take your car? expert for a little while?Well sure, simply I k forthwith, why dont you let me drive you? Ill go tell Coach Lyman.No I mediocre expect to be alone Oh, please dont ask any questions. She almost snatched the keys out of his hand. Ill wager it back soon, I promise. Or Stefan will. If you moderate Stefan, tell him Im at the boarding house. And thanks. She slammed the brink on his protests and revved the engine, pulling out with a clash of gears because she wasnt used to a shell shift. She left him standing there stark(a) after her.She drove without very perceive or hearing anything outside, crying, locked in her own spinning tornado of emotions. She and Stefan would drop dead away They would elope They would show everyone. She would neer posit foot in Fells Church again.And thus Aunt Judith would be sorry. hence Rober t would con how wrong hed been. But Elena would never liberate them. Never.As for Elena herself, she didnt need anydead body. She sure didnt need stupid old Robert E. Lee, where you could go from being mega-popular to being a social pariah in one day and for loving the wrong person. She didnt need any family, or any friends, every retardation down to cruise up the flatus driveway of the boarding house, Elena felt her positions long- braided down, too.Well she wasnt mad at all her friends. fair and Meredith hadnt done anything. Or two-dimensionality. Matt was all right. In fact, she might not need him plainly his car had come in pretty handy.In antagonism of herself Elena felt a strangled titter well up in her throat. short(p) Matt. People everlastingly borrowing his clunking dinosaur of a car. He must think she and Stefan were nuts.The laugh let loose a some more tears and she sat and wiped them forth, shaking her head. Oh, theology, how did things twine out this w ay? What a day. She should be having a victory festivity because theyd beaten Caroline, and instead she was crying alone in Matts car.Carolinehad looked pretty damn funny, though. Elenas body shake gently with slightly psychoneurotic chuckles. Oh, the look on her face. Somebody give way have a video of that.At last the sobs and giggles both abated and Elena felt a wash of tiredness. She leaned against the steering wheel nerve-racking not to think of anything for a while, and and thuslyce she got out of the car.Shed go and wait for Stefan, and then theyd both go back and have it away with the mess shed do. It would take a lot of cleaning up, she thinking wearily. Poor Aunt Judith. Elena had call at her in front of half the town.Why had she let herself get so up fate? But her emotions were fluent close to the surface, as she found when the boarding house door was locked and no one answered the bell.Oh, wonderful she thought, her eyes stinging again. Mrs. Flowers had at pea ce(p) glum to the Founders Day celebration, too. And now Elena had the alternative of sitting in the car or standing out here in this atomic number 82stormIt moaned through the branches of the oak trees, trigger-happy off the remaining leaves and sending them down in showers. The sound was rising steadily now, not just a moan provided a howl.And there was something else. Something that came not just from the wind, just from the air itself, or the office some the air. A feeling of pressure, of menace, of some unimaginable force. It was gathering power, drawing nearer, completion in.Elena spun to face the oak trees. on that point was a stand of them in arrears the house, and more beyond, blending into the forest. And beyond that were the river and the graveyard.Something was out there. Something very badNo, whispered Elena. She couldnt see it, save she could feel it, deal some great fig rearing up to stand over her, blotting out the sky. Shefelt the evil, the hatred, the animal fury.Bloodlust. Stefan had used the word, but she hadnt understood it. Now she felt this bloodlust think on her.NoHigher and higher, it was predominate over her. She could still see nothing, but it was as if great wing unfolded, reach to touch the horizon on either side. Something with a Power beyond scholarship and it insufficiencyed tokill No She ran for the car just as it stooped and dived for her. Her hands scrabbled at the door handle, and she fumbled frantically with the keys. The wind was let looseing, shrieking, tearing at her hair. Gritty ice sprayed into her eyes, crying(a) her, but then the key off and she jerked the door open.Safe She slammed the door shut down again and brought her fist down on the lock. Then she flung herself a crucify the seat to fit the locks on the other side.The wind roared with a thousand voices outside. The car began rocking.Stop it Damon, bankrupt it Her thin cry was lost in the cacophony. She put her hands out on the dashboar d as if to balance the car and it rocked harder, ice pelting against it.Then she precept something. The rear windowpane was clouding up, but she could discern the do through it. It looked standardised some great bird made of mist or snow, but the outlines were hazy. All she was sure of was that it had huge sweeping wings and that it was coming for her. invite the key in the ignition. grow it in Now go Her mind was rapping orders at her. The ancient Ford wheezed and the tires screamed louder than the wind as she took off. And the shape behind her followed, getting larger and larger in the rearview mirror.If she hadnt been skidding and braking already, the tree would have crashed down on her. As it was, the violent impact shook the car like an earthquake lose the front right fender by inches. The tree was a mass of heaving, slant branches, its trunk blocking the way back to town completely.She was trapped. Her only route seat cut off. She was alone, there was no run away from this terrible PowerPower. That was it that was the key. The stronger your Powers are, the more the rules of the depressed bind you.Running irrigateThrowing the car into reverse, she brought it near and then slammed into forward. The white shape banked and swooped, missing her as narrowly as the tree had, and then she was speeding down Old Creek Road into the bruise of the storm.It was still after her. Only one thought pounded in Elenas brain now. She had to cross rail water, to leave this thing behind. there were more cracks of lightning, and she glimpsed other trees origining, but she swerved more or less them. It couldnt be far now. She could see the river flitter past on her left side through the driving ice storm. Then she saw the bridge over.It was there shed made it A gust threw sleet crossways the windshield, but with the wipers next stroke she saw it fleetingly again. This was it, the turn should be abouthere.The car lurched and skidded onto the timberlanden stru cture. Elena felt the wheels grip at slick planks and then felt them lock. Desperately, she tried to turn with the skid, but she couldnt see and there was no fashionAnd then she was crashing through the guardrail, the rotted wood of the footbridge giving way under weight it could no longer support. There was a revolting feeling of spinning, dropping, and the car hit the water.Elena heard screams, but they didnt seem to be connected with her. The river welled up around her and everything was noise and confusion and pain. A window shattered as it was struck by debris, and then another. Dark water gushed across her, along with glass like ice. She was engulfed. She couldnt see she couldnt get out.And she couldnt breathe. She was lost in this diabolical tumult, and there was no air.She had to breathe. She had to get out of hereStefan, help me she screamed.But her scream made no sound. Instead, the frigid water rushed into her lungs, invading her. She thrashed against it, but it was too strong for her. Her struggles became wilder, more uncoordinated, and then they halt. seemly and Meredith were hunting around the perimeter of the school impatiently. Theyd seen Stefan go this way, more or less coerced by Tyler and his new friends. Theyd started to follow him, but then that business with Elena had started. And then Matt had informed them that shed taken off. So theyd set out after Stefan again, but cypher was out here. There werent even any buildings except one lonely Quonset hut.And now theres a storm coming Meredith said. get wind to that wind I think its going to rain.Or snow reasonable shuddered. Where did theygo?I dont care I just want to get under a roof. here(predicate) it comes Meredith gasped as the first sheet of icy rain hit her, and she and Bonnie ran for the hot shelter the Quonset hut.And it was there that they found Stefan. The door was ajar, and when Bonnie looked in she recoiled.Tylers goon police squad she hissed. Look outStefan had a se micircle of guys between him and the door. Caroline was in the corner.He must have it He took it in some manner I know he did she was saying.Took what? said Meredith, loudly. Everyone turned their way.Carolines face contorted as she saw them in the doorway and Tyler snarled. Get out. he said. You dont want to be complicated in this.Meredith ignored him. Stefan, can I talk to you?In a minute. Are you going to answer her question? Took what? Stefan was concentrating on Tyler, totally focused.Sure, Ill answer her question. Right after I answer yours. Tylers beefy hand thumped into his fist and he stepped forward. Youre going to be dog meat, Salvatore.Several of the tough guys snickered.Bonnie opened her sassing to say, Lets getout of here. But what she actually said was, The bridge.It was weird enough to make everyone look at her.What? said Stefan.The bridge, said Bonnie again, without meaning to say it. Her eyes bulged, alarmed. She could hear the voice coming from her throat, but she had no control over it. And then she felt her eyes go wider and her mouth drop open and she had her own voice back. The bridge, oh, my God, the bridge Thats where Elena is Stefan, weve got to save her Oh, hurryYes, oh, God thats where shes gone. Shes drowningHurry Waves of thick blackness broke over Bonnie. But she couldnt faint now they had to get to Elena.Stefan and Meredith hesitated one minute, and then Stefan was through the goon squad, brushing them aside like tissue paper. They sprinted through the field toward the park lot, dragging Bonnie behind. Tyler started after them, but stopped when the full force of the wind hit him.Why would she go out in this storm? Stefan shouted as they sprang into Merediths car.She was upset Matt said she took off in his car, Meredith gasped back in the comparative quiet of the interior. She pulled out fast and turned into the wind, speeding dangerously. She said she was going to the boarding house.No, shes at the bridge Meredith, drive sudden Oh, God, were going to be too late Tears were running down Bonnies face.Meredith shock it. The car swayed, buffeted by wind and sleet. All through that nightmare rile Bonnie sobbed, her fingers clutching the seat in front of her.Stefans sharp warning kept Meredith from running into the tree. They piled out and were immediately lashed and punished by the wind.Its too big to move Well have to walk, Stefan shouted.Of course it was too big to move, Bonnie thought, already scrambling through the branches. It was a full-grown oak tree. But once on the other side, the icy gale whipped all thought out of her head.Within minutes she was numb, and the path seemed to go on for hours. They tried to run but the wind beat them back. They could scarcely see if it hadnt been for Stefan, they would have gone over the riverbank. Bonnie began to weave drunkenly. She was ready to fall to the ground when she heard Stefan shouting up ahead.Merediths arm around her tightened, and they broke agai n into a stumbling run. But as they neared the bridge what they saw brought them to a halt.Oh, my God Elena screamed Bonnie. Wickery tie was a mass of splintered rubble. The guardrail on one side was gone and the plank had given way as if a giant fist had smashed it. Beneath, the dark water churned over a sickening pile of debris. Part of the debris, entirely submersed except the headlights, was Matts car.Meredith was screaming, too, but she was screaming at Stefan. No You cant go down thereHe never even glanced back. He dived from the bank, and the water closed over his head.Later, Bonnies reminiscence of the next hour would be mercifully dim. She remembered waiting for Stefan while the storm raged forever on. She remembered that she was almost beyond caring by the time a hunched foresee lurched out of the water. She remembered feeling no disappointment, only a vast and yawning grief, as she saw the limp thing Stefan hardened out on the road.She remembered how he looked as th ey tried to do something for Elena. Only that wasnt really Elena lying there, that was a wax birdie with Elenas features. It was nothing that had ever been alive and it certainly wasnt alive now. Bonnie thought it seemed wretched to go on poking and prod at it like this, trying to get water out of its lungs and so on. mount dolls didnt breathe. She remembered Stefans face when he finally gave up. When Meredith wrestled with him and scream athim, saying something about over an hour without air, and brain damage. The words filtered in to Bonnie, but their meaning didnt. She just thought it odd that while Meredith and Stefan were screaming at each other they were both crying.Stefan stopped crying after that. He just sat there prop the Elena-doll. Meredith yelled some more, but he didnt try to her. He just sat. And Bonnie would never forget his expression.And then something seared through Bonnie, bringing her to life, waking her to terror. She clutched at Meredith and stared arou nd for the source. Something bad something terrible was coming. Was almost here.Stefan seemed to feel it, too. He was alert, stiff, like a fauna picking up a scent.What is it? shouted Meredith. Whats wrong with you?Youve got to go Stefan rose, still holding the limp form in his arms. Get out of hereWhat do you mean? We cant leave you Yes, you can Get out of here Bonnie, get her outNo one had ever told Bonnie to take care of someone else before. People were always taking care of her. But now she seized Merediths arm and began pulling. Stefan was right. There was nothing they could do for Elena, and if they stayed whatever had gotten her would get them.Stefan Meredith shouted as she was unaccountably dragged away.Ill put her under the trees. The willows, not the oaks, he called after them. Why would he tell us that now? Bonnie wondered in some deep sectionalisation of her mind that was not taken up with fear and the storm.The answer was simple, and her mind promptly gave it back to her. Because he wasnt going to be around to tell them later.