Business Plan - Keep My Heart Adult Medical Day Care, Part 2 Essay

Business Plan - Keep My Heart Adult Medical Day Care, Part 2 - Essay Example market segment in line with its fundamental objectives of providing customized day care services, as well as medical care for Alzheimer’s elderly patients. Whereas the US rank among the most populated counties in the world, its healthcare index indicates that aging is a major factor of public health concern. Accordingly, about 14% of the population are facing health problems associated with dementia and aging. Out of these, more that 5.3million have been diagnosed with various forms of dementia including Alzheimer’s disease (Adelman & Daly, 2005). Despite the fact that a significant proportion of the elderly population in America is suffering from Alzheimer’s disease and other forms of dementia, the government has not instituted proper systems to address their needs. In addition, the existing healthcare facilities are less concerned with the challenges affecting the ailing aged population of the US community as observed by Wheeler (2009). To that end, it is rather a noble course to redefine this segment of the healthcare market. Taking into account the overwhelming realities of neglect and poor medical care for the elderly, Keep My Heart Adult Medical Day Care has singled out two specific segments of this market. The first segment refers to the elderly population suffering from Alzheimer’s disease and any other traumatic brain injuries. Ideally, this segment comprises persons aged 55 years and above most of whom have retired and are in their 60s. They will need professional attention and daily social health care to add value to their lives. The second segment relates to elderly persons suffering from other forms dementia other than Alzheimer’s disease. At this point, Keep My heart Adult Medical Day Care is interested in elderly patients who are not sick enough to live in nursing homes. As such, the proposed business venture will offer comfortable ambience for this segment thereby providing basic day care services for the ailing adults. Among other