Roche Coursework Example | Topics and Well Written Essays - 2500 words - 1

Roche - Coursework Example 56). The method is essential for the implementation of innovative approaches, branding strategies, and synchronistic strategies. On the other hand, businesses engage on innovative approaches to evaluate market viability, dynamics of the clients, and the appropriate technology to implement in achieving successful outcomes (OrtuÃŒ n Rubio and GarciÃŒ a-Fontes, 2011, p. 33). The following is a critical discussion seeking to implement the process of marketing and innovation in Roche Pharmaceuticals inclined to appropriate recommendations to decipher its success and probable opportunities in the market. Roche Pharmaceuticals operates in the healthcare industry seeking to deliver astound resolutions in the pharmaceutical and diagnostics market segments. The healthcare industry is composite of many dynamics and business finding the idea of evaluation an inevitable course. Roche’s marketing and innovation programs exist amidst an ever-changing environment for the industry is broadly affected by internal and external environmental forces. Arguably, the healthcare industry exposes the available business entities to uncertainties due to a process of continued degree of competition (Moffat, Bohmert, and Hulme, 2008, p. 107). This also serves to barricade new businesses from entering the market. Roche is a globally renowned producer of medical equipment, taking the divisions of pharmaceuticals and diagnostics respectively (Tinguely, 2013, p. 32). The former field is tasked with applied sciences, and Roche Molecular Diagnostics. Further, the field draws the company into professional and tissue diagnostics, and diabetes care. The latter is tasked to the Roche Pharma, Genentech, and Chugai that serves to enhance its relevance in the industry. However, these facts do not serve as potential solutions to the challenging market situations (Mohr, Sengupta, and Slater, 2010, p. 142).